TL;DR: Video ads and AI-powered bidding are key drivers of success for Amazon PPC in 2025. Exact match and long-tail keywords outperform broad match for better targeting and lower wasted...
TL;DR: Fixed bids offer full cost control but don’t adjust for conversions, making them best for stable campaigns Dynamic bids (down only) reduce wasted spend by lowering bids when conversions...
TL;DR Amazon DSP retargets shoppers who viewed, added to the cart, or searched for similar products It works beyond Amazon, showing ads on IMDb, Fire TV, Twitch, and third-party websites...
TL;DR: Know your margins before setting a budget. Spending blindly without profit calculations is a mistake. ACOS vs. TACOS matters. Track both to ensure ad spending fuels growth, not just...
TL;DR AI-driven bidding is a double-edged sword. Automation can optimize spend, but it can also inflate CPC fast. CPCs are climbing, and competition is fierce. More brands, more ads, and...
TL;DR Use high-ranking keywords, backend terms, and optimized titles to improve visibility in Amazon search results. Enhance product listings with A+ Content, high-quality images, and videos to boost engagement and...
TL;DR Amazon’s AI-powered bid automation helps sellers optimize spend and improve ad efficiency effortlessly. Video and interactive ads now dominate, making static image ads less effective for Amazon PPC campaigns....
TL;DR Product videos showcase features, benefits, and uses clearly. Choose types like overview, lifestyle, or how-to based on your product. Use a smartphone, tripod, lighting, and editing tools to start....
TL;DR: Reviews are crucial on Amazon—they build customer trust and drive conversions. Even with great listings, PPC, and images, reviews carry the most weight. The "Request a Review" button and...
TL;DR Add product videos to image carousels, reviews, Amazon Posts, and store pages to boost visibility instantly. Let customers upload video reviews to build trust and show real-life product experiences....
