Account stats before outsourcing to eStore Factory:

• PPC sales: 119,793.92
• PPC ACOS: 27.94%
• Total orders received: 19242
• Total sales: 322,098.54

  Account stats after outsourcing to eStore Factory:

• PPC sales: 135,875.66
• PPC ACOS: 23.27%
• Total orders received: 24230
• Total sales: 389,195.00

  Here’s everything we did to get the results:

• Taking a deeper dive into the competitor’s listings that were capturing the market. This helped us understand where our product lags
• Thorough research of our product catalog helped us identify the key aspects that needed to be improved. We realized that there was a drop in visibility and conversion which were accompanied by underwhelming sales
• We launched multiple campaigns targeting all the profitable keywords. The list of keywords was collected after careful consideration from popular keyword tools like Merchant Words and Helium10
• Weekly review of search terms and helped us scale the bids and optimize the campaigns on the basis of profitability