TL;DR: Video ads and AI-powered bidding are key drivers of success for Amazon PPC in 2025. Exact match and long-tail keywords outperform broad match for
TL;DR: Fixed bids offer full cost control but don’t adjust for conversions, making them best for stable campaigns Dynamic bids (down only) reduce wasted spend
TL;DR Amazon DSP retargets shoppers who viewed, added to the cart, or searched for similar products It works beyond Amazon, showing ads on IMDb, Fire
TL;DR AI-driven bidding is a double-edged sword. Automation can optimize spend, but it can also inflate CPC fast. CPCs are climbing, and competition is fierce.
TL;DR Use high-ranking keywords, backend terms, and optimized titles to improve visibility in Amazon search results. Enhance product listings with A+ Content, high-quality images, and
TL;DR Amazon’s AI-powered bid automation helps sellers optimize spend and improve ad efficiency effortlessly. Video and interactive ads now dominate, making static image ads less
TL;DR Product videos showcase features, benefits, and uses clearly. Choose types like overview, lifestyle, or how-to based on your product. Use a smartphone, tripod, lighting,
TL;DR: Reviews are crucial on Amazon—they build customer trust and drive conversions. Even with great listings, PPC, and images, reviews carry the most weight. The
TL;DR Add product videos to image carousels, reviews, Amazon Posts, and store pages to boost visibility instantly. Let customers upload video reviews to build trust
TL;DR Amazon Live lets brands and influencers stream live videos on Amazon’s homepage and product pages. To go live, you’ll need the Amazon Live Creator
